Having a sale? Offering a discount? Opening a new business or expanding your current offerings? Your promotional messages are the most important way to persuade your target audience to spend money with your small business. These tips below are designed to help small businesses like yours define your promotional messaging and integrate it with your overall marketing messaging.
Your marketing messaging includes every way you communicate with your customers about the value of your company and the products and services you offer.
Marketing messaging includes areas like:
An area that does not fall under the category of marketing messaging is transactional messaging. This messaging includes communication about order status, notification of a shipping delay, or confirmation of an appointment or reservation.
Promotional messaging is part of your marketing messaging and is focused on getting your name noticed and encouraging a sale. Specifically, promotional messaging focuses on making your target audience aware of your company and interested in making a purchase.
Your overall marketing campaign will include promotional messaging that changes frequently based on your sales initiatives and product offerings. As you develop messaging, keep these three tips in mind:
Your marketing messaging and your promotional messaging should be clear and concise and make it easy for your customer to engage with your company. You do not need to be a great writer to develop your company branding and marketing campaign. Think of your company as a person. Your brand is your personality. Think of your marketing campaign and messaging as how you make and keep your friends. Be interesting and growth-oriented. Be genuine and keep your promises.
Let people know about your business or charity through advertising, word of mouth, and special events.
When you invest in a promotional product that includes your logo or other marketing messaging, you are dramatically increasing the chances that a prospect will become a customer.
Here are a few statistics (thanks to Promotional Products Work) that back up the ongoing value of investing in giveaways:
You can hand out promotional giveaways as a gift with purchase, at a special event, or in a direct mail campaign. This ensures your message and your business will be first on the list when your customer is ready to make a purchase. Promotional products, especially promotional pens, tend to get shared with others, further increasing your brand exposure among customers and prospects.
If you are imprinting a promotional pen, mug, or tote bag with your messaging you might wonder what is most important to include.
It is not necessary to include all of the branding elements above. When you imprint your promotional product, keep your messaging as brief and clear as possible.
Enjoy promoting with sales, specials, and messaging that gets the attention your small business deserves!
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