The busy holiday season is quickly approaching…and with it, some of the biggest shopping moments of the year. If you’re a retail business, or plan to offer a holiday sale at some point, getting the word out via email is an easy, effective way to drive sales.
And if email marketing and advertising isn’t your forte, you don’t have anything to worry about. We’ve got you covered with tips on email marketing best practices, and tips for writing catchy email subject lines. Keep reading to get inspired with these sample email subject lines—you’ll find something for every kind of holiday sale!
There are a few things to keep in mind when you’re creating an email subject line, especially if it’s for promotional purposes. Here are some key email marketing best practices to follow:
According to HubSpot, the average email open rate ranges from 25% to 41%. For retail and shopping businesses, this number falls around 35%. So, don’t get discouraged if only a third or a quarter of your email marketing list opens your emails. That’s actually the standard email open rate for most industries!
Catchy email subject lines, especially those with a high-value offer, are one of the easiest ways to boost mail engagement and increase open rates. So, during the holiday season, make sure that your subject lines are short, sweet, and sales-focused—we have a feeling these will be some of your most-opened emails of the whole year.
All-Purpose Holiday Sale Email Subject Line Ideas
Need some good subject lines for emails promoting a holiday sale? Get inspired with these, and feel free to add your own on-brand twist!
Like we mentioned earlier, many of the best email subject lines add a personal touch—this is a great way to ensure high open rates.
If your business is participating in Black Friday or Cyber Monday this year, get customers excited about limited time deals. When you add a sense of urgency, you create email subject lines that are sure to get opened.
We all know someone who waits until the last minute to do their holiday shopping. Make sure they know you have what they need—at a great price, too!
Whether you decide to run a New Year sale to get rid of last year’s inventory or celebrate customer loyalty, here are some
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