How to Choose the Custom Pen That’s Best for Your Business

Plastic or metal? Retractable or twist? Rollerball or super glide? Brand name or generic? Should it have a grip? What color should it be?

Squiggle PenThe options for your personalized, business-branded pens are endless at Pens.com, but sometimes it gets harder to decide with the more choices you have. Fear not! Choosing the perfect pen for your business is easy if you know what questions to ask. So, to ease your promotional pen-shopping anxiety, we’ve put together a list of three simple questions (and possible answers), to help you guide yourself towards the best custom pen for your company.

Question 1: What does your business do? How would you like it to be represented?

It’s important to consider the general attitude of your company. Fun? Serious? Professional? Creative? The nature of a company is usually somewhat defined by the nature of its work, and ideally, your pen should reflect this. For example, a design firm might prefer a uniquely shaped, contemporary looking pen (like a squiggle pen), while a hospital might lean towards something more practical or conventional (like the Executive Cirrus).

Question 2: What pen works with your company logo?

Different pens have varying imprint specifications, and finding the one that works best with the shape and color of your logo is imperative to successful production. Is your logo round? Vertical? Horizontal? In addition to size, consider the color of your pens. 1 color? 4 color?  Do you want your logo printed on the pen, or engraved? When it comes to the technical stuff, feel free to contact us with any questions you have and we.ll help you find the right model for the design you’re envisioning.

Question 3: How will your pens be used?
While we’d all love to hand out the “le cre de le cre” of writing instruments to trade show passerby and clients, we know that marketing budgets don’t always allow for it. Compare the importance of quantity and quality.  Will you be retailing your personalized pens, or simply using them as free promotional takeaways? At Pens.com, we pride ourselves on affordable quality, so let us point you to the pen that.ll serve your needs best, for the best value.

There you have it: a pen-shopping guide that.s as easy as 1-2-3.

Pens.com

We’ve got a lighter side, but we take your image and your budget seriously. We bring 50 years of experience to every order we fill. Let us know how we’re doing!

Recent Posts

Where Success Meets Swag: Zappia & Fryer General Dentistry

Introducing “Where Success Meets Swag”—an editorial series designed to put business owners in the spotlight. Follow along for advice from…

2 months ago

Brand Highlight: Pentel®

What’s your favorite pen in your desk? For many people, Pentel® is their go-to brand, both for their style and…

3 months ago

6 Tips for Styling Branded Apparel: Look Your Best at Work & Events!

There's a lot involved with running a business. You've got to manage your inventory or services, bring in customers and…

3 months ago

Get Dressed for Success with Employee Uniforms & Company Branded Apparel

Work uniforms often get a bad rap. That’s because a lot of businesses aren’t picking the right outfits for their…

3 months ago

Unstumped! Your Complete Guide for What to Write on a Card

Welcome to your step-by-step guide to crafting the perfect card! The special meaning we attach to a hand-written card goes…

3 months ago

The Best Athleisure Wear Styles for Active Brands

If you’re looking for custom apparel that feels good, looks good, and can hold up to frequent use, you might…

4 months ago

Categories