Advertising & Marketing

More to Explore: Introducing Custom Apparel at Pens.com

If you’ve been looking for more ways to wear your brand, you’re in luck—the Pens.com Apparel Collection is officially here, and it’s packed with all kinds of customizable gear! Whether you want a custom hoodie to wear at the farmers market or a few custom tops for employee uniforms, you’ll find a range of styles from the most popular apparel brands. And it’s all ready and waiting for you to personalize with your logo! 

Keep reading to learn more about the collection—and how custom apparel can help boost your brand.  

Why Your Business Needs Custom Apparel

Custom apparel is an easy, effective way to build awareness for your brand—and create credibility for your business. Just imagine: When you add your logo and business name to a t-shirt and wear it around town, you turn yourself into a walking billboard for your brand. Or, if you’re heading to a meeting with a new client, a polo shirt embroidered with your logo instantly makes you look professional and credible.  

Here are some other ways your business can use custom apparel: 

  • Employee Uniforms: Whether you have a team of two or a staff of 60, use custom t-shirts as employee uniforms to create a cohesive, professional look.
  • Branded Merch: Let customers take home a piece of your brewery or coffee shop with a custom sweatshirt or beanie.
  • Promotional Giveaways: Raffle off a custom hoodie to build buzz for your business, or pass out free logo T-shirts at a community event. After all, apparel is a powerful promo product—a 2023 study found that up to 62% of consumers would keep and wear promotional apparel for one year or longer.
  • Gifts with Purchase: Consider including a custom T-shirt or cap in orders over a certain price threshold—it’s a great way to surprise customers with a little something extra, and encourage them to spend more!
  • Client Gifts: Whether you want to welcome a new client to your business or need a seasonal gift, a premium piece of apparel could be just the thing.

3 Things to Love About Custom Apparel at Pens.com

1. So Many Styles to Choose From!

With apparel ranging from parkas to polo shirts, there’s truly a perfect fit for your brand (and your budget). You’ll find industry-specific styles that are as stylish as they are functional, whether that means durable workwear or crisp collared shirts.  

Plus, we’re adding more apparel every day, so check back often for new additions. Here are some tried-and-true styles you can shop now: 

  • Custom T-Shirts: This casual style is perfect for employee uniforms, giveaways, and more. Whether you need one or 100, our new apparel collection includes custom T-shirts with no minimum order.
  • Custom Hoodies: Cozy up in a custom hoodie or sweatshirt—perfect for business owners who spend a lot of time outdoors or on the go.
  • Custom Outerwear: Speaking of the outdoors, custom outerwear is perfect for protecting you from the elements…while promoting your brand.

2. More Ways to Customize

Whether you want to personalize apparel with your full business name, a piece of on-brand artwork, or your company logo, there are so many print methods to choose from.  

  • Embroidery: This premium print method provides a long-lasting way to show off your brand in more than one thread color.
  • Heat Transfer: Display your logo in all of its bold, vibrant colors with a durable, decal-like print.
  • Direct-to-Garment: This print method sprays ink directly on to the garment, creating a soft feel and bold, full color design.
  • Single-Color Screen Print: Our most affordable customization option creates a crisp, single-color design in the shade of your choice.

Beyond the print method, choose from a wide range of font and color options for a completely custom look. You can even add the hex code from your logo for a perfect match! 

3. Low Minimum Order Quantities

Only need one piece of apparel? No problem! Over 95% of our apparel selection features no minimum order, so you can customize just one t-shirt (or sweatshirt, or jacket…). Or, maybe you want to order a big batch of custom t-shirts for a big giveaway or charity event. Order one or two to make sure you’re happy with the imprint type, sizing, or colors before committing to a bulk order. 

Allison Russo

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