Explosive, powerful, energetic, and a little bit citrusy, orange is a popular color for brands to promote with. But are you using it correctly? Choosing your main branding colors is an important step in your brand design that shouldn’t be taken lightly. Most of your customers will be made through split-second first impressions, made entirely by the feeling they get when looking at your branding or logo. So, if you’ve chosen orange for your brand, you want to be sure your presentation is sending right message to prospects.
Learn more about what the color orange means for business and how it affects your customers. Plus, check out our list of popular orange promotional products!
Not quite as bright as yellow, more vibrant than red, the psychology behind the color orange represents energy is for expressing energy, achievement, optimism, and boldness. Found in citrusy fruits, it connotes a sense of freshness that many food brands take advantage of. Because of its eye-catching quality, you’ll also find it used frequently with traffic safety, caution signs, and hunting safety vests.
Just like the other colors in branding, different shades of orange can give different impressions. For example, a lighter orange gives off a more joyful, youthful aesthetic, and is also popular with tropical themes. A darker orange offers a warm, earthy aesthetic, connoting strength and creativity. This hue works perfectly with fall color schemes, creative services, and exercise brands.
Orange is a versatile accent color that fits well with a wide variety of color schemes, but can be overpowering as a central brand color. This means that if you’re planning to use orange as your primary brand color, you need to be ready to attract attention! Here are a few industries that can do well harnessing the power of orange:
However, not everyone should be using orange in their branding. For example, in marketing color psychology, orange is often used for promoting sales, and has developed a connotation with discounts and affordability. If your products are more premium, then using too much orange could give the wrong impression and put off potential customers.
The color orange also creates feelings of high-energy and risk, which does not pair well with brands focused on being calm, relaxed, or quiet. Similarly, the impulsive nature of orange won’t pair well with high logic or intellectual brands.
Ready to capture your customers’ attention with the explosive power of orange color psychology? Here are some of our favorite orange custom products.
While many of our popular bright pens come in orange, this one truly captures the spirit of the color with its high-energy accents, fiery transparent barrel, and comfortable rubber grip. Share as part of your next big promotion, or stock up your front desk for a customer keepsake that catches their attention with every use.
Perfect for hot or cold beverages, this vacuum-insulated tumbler is sure to catch your audience’s eye with every sip. Share with your best customers at coffee shops and cafes, or as a promotional giveaway for other high-energy businesses. Whether or not beverages are part of your business, customers are sure to think of you every time they use this stylish travel tumbler.
Energetic brands need to keep their audience hydrated! These lightweight, travel-friendly water bottles are the perfect gifts to share as part of a gym membership, or to give to prospective clients at trade shows, conventions, and sales presentations.
Perfect for promotional events or trade show goodie bags, this water-resistant tote is sure to become a customer favorite. Its deep orange color offers a smart, earthy style that customers will love carrying out, putting your brand on display every time they shop.
High-energy branding means offering swag that can keep up with your customers! This drawstring backpack is lightweight, sturdy, and stylish. Customers can take it on their next outdoor run or bike ride, offering safety from cars thanks to its vibrant, eye-catching color. This pack is also perfect for use at college campuses, theme parks, sports camps, and more.
Nothing quite says ‘adventure’ like a shiny orange carabiner keychain. This custom engraved gift is ideal for outdoor activity brands, venues, and anyone else who wants to help customers dream big with their brand.
What goes better with the summer sun than a pair of orange sunglasses? With your logo printed stylishly on the side, these sunglasses promote your brand while building memories alongside your customers.
Want to find more orange products? You can use our page filters to search our promotional products by color, brand, and more to fit your style.
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