Photo by Blake Wisz on Unsplash
If you’re wondering how to tell your small business success story, or even whether or not you have one, we’ve got good news: You’ve got one, and it’s good! Below we cover the key themes of small business success stories, and guidelines on what to include in yours so it resonates with your customers, partners, investors, and more.
Telling your business story is a great opportunity to remind yourself what makes your business unique, and what you love (you still love it, right?!) about the entrepreneurial lifestyle. Your brand story is a human story and a living history that reflects and informs your current and future mission, vision, and values. As a first step, think of what makes your small business special—and successful.
To get your own brainstorm started, here are popular aspects of small business success stories. Most successful small business stories showcase how the business embodies one or more of these themes:
Consider including some or all of these 5 areas to ensure your small business success story provides the juicy content that will engage your audience.
When you’re crafting your origin story, remember that it doesn’t have to be glamorous or passion-driven. (Think of your small business starting point as a birth! Usually not so glamorous, and most often starts with a cry and a lot of unmet needs.) Successful companies sometimes start by accident. It is often the entrepreneurial spirit of the leaders or team that infuses energy into the endeavor. You may have inherited a small family business and determined to modernize it in order to keep it afloat, and then low and behold it started to take off and have a life of its own.
The word “relatable” isn’t just a trending word bandied about by talent agents and P.R. teams. Mistakes make us human. Share them! Include what your assumptions were and what you learned as a result, about all areas of your business including missed opportunities, operations snafus, hiring and employee retention, business partnerships, and more.
Ever notice how award winners take special time at the podium to thank their fans–those who saw the movie, bought the record, read the book? Do the same with your own award-winning performance as a small business.
Small business success stories include wins. What were some of yours?
Define what your small business success story looks like so customers can be part of your journey and feel proud to support it.
When customers know your dreams, they’re more likely to cheer you on as you achieve them.
If you’re in the small business game and are still vested, engaged, and growing, you probably know this: Almost every single problem has a solution. Finding it requires looking at the current state, imagining a better state, and backing (or stumbling, or strategizing) your way from Point A to Point B. This perpetual movement informs the makings of your small business success story. Enjoy the journey.
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