The most popular product categories for promotional items with logos include drinkware, bags, keychains, pens, and stationery. Let's look at the benefits and examples for each type of marketing swag to help you shop.
Quality personalized pens at low prices are our specialty here at Pens.com. Shop a variety of promotional logo pens – including plastic, metal, gel ink, and stylus pens – and customize them with your name, company logo, or message. We make it quick and easy to create custom pens for your office, events, customers, and more!
These promotional products will always be popular because they easily fit into purses, travel bags, and car consoles. We offer plenty of stationery options, from colourful promotional sticky notes to custom logo notepads and branded notebooks. Stationery sets with a notepad and pen are ideal promotional gifts when you're looking to impress. One last suggestion: promotional calendars can’t be beat when it comes to exposure for your business. Your logo will be seen for a minimum of one year—and for such an affordable price!
Keychains are affordable promotional items with logos that make for great year-round gifts. Personalized plastic keychains are always loved by companies because of the different shapes and styles they come in. Order metal keychains for an expensive feel that won't break the bank. Many are laser engraved, which give off a professional impression. Promotional keychain flashlights are also great to use in your marketing toolkit, especially because you get two promotional products in one.
Logo drinkware is another favourite in the world of business promotional items. It’s the perfect marketing tool to get your logo seen daily. Your customers or prospects wake up and pour coffee into a logo coffee mug or tumbler. Then they take their next cup to go in a custom tumbler, which is when your logo gets great exposure on the bus, at the gym, and in the office. It's the type of advertising that normally would cost a fortune—but with branded mugs and drinkware, you can easily get your name out there at a reasonable price.
When businesses are looking to add logo items into their marketing mix, custom bags and totes are always on our list of product recommendations. Bags are carried on the go, which gets your logo seen all around town for the price of just one bag! Custom tote bags are also surprisingly affordable marketing swag, so you'll be comfortable giving them out to a large group at trade shows or as promotional gifts at events. You can also consider giving custom reusable shopping bags or logo backpacks to your clients or team of employees. Custom coolers and cooler bags are also popular gifts for getting your logo seen and used regularly, and pair well with promotional bottle openers.
When selecting giveaways, you want the logo items that will best represent your business. And as the trends change, so do the promotional items that get recipients excited. Don’t worry, we keep up to date on what’s hot in the promotional world so you can market with flair. Looking for the top trending promotional products? Whether you want the most stylish pens or the latest in drinkware, our trend report has you covered.
Trending business promotional items in 2025 include:
Custom Tech: There’s something about a wireless charger or trendy custom tech accessories that customers just can’t pass up. Maybe it’s the quality design, the high perceived value, or the enhanced convenience that tech inherently offers? Whatever the attraction is, custom tech is a great place to put your logo if you want customers to take it home with them.
Fitness Products: In 2025, customers are more focused than ever on self-improvement. That means they’re spending more time at the gym and seeking out opportunities to build up their strength and health. While they’re keeping fit, keep your logo close to them with your own custom fitness swag, designed to build a sense of community surrounding your brand.
Wellness Products: More than just self-improvement, customers are also focusing on self-care. It’s also important for customers to know that you care about them, not just as customers, but as people. Meet their needs with branded merchandise that put their best interests to heart, including hand sanitizers, lip balm, stress relief products, and other health and wellness items.
Recycled Materials: It’s not enough anymore for businesses to just have the best products. Customers today want to work with businesses that are keeping an eye on the needs of tomorrow, including seeking out low-waste solutions. Using recycled promotional products in your marketing swag shows customers that you’re staying mindful of every part of your business operation, from manufacturing and onward.
Rose Gold: Nothing grabs attention like a touch of rose gold on a product. Our Rose Gold Collection is full of crowd favourites. The only downside to stocking your reception area with rose gold pens is how quickly your pen jar empties. The upside, of course, is that people are more likely to hold onto fashionable products, making rose gold promotional items the best for extended brand visibility.
Metal Pens: Quality is in. Customers are looking for promotional gifts that are long-lasting. This has many promoting their business with custom metal pens. These are more budget-friendly than ever and made to last so you get even more value from your promotion.
Water Bottles: Hydrating is important. It’s also in style. People love showing off their bottles everywhere they go, from the gym to the office. That makes these the perfect custom advertising products to display your brand. To get on the trend, look for custom water bottles with stainless steel, a powder-coated finish, bamboo trim, large capacities, and built-in handles.
Whether you’re picking the perfect gift or crafting the ultimate marketing swag, we’ve got your back! We’ve put together a variety of collections, updated with some of our best promo products, to help you find the perfect product for your needs. Here are a few ways you can shop with our professionally picked product categories:
If you’re looking for products to promote within a specific industry, save time by perusing our curated product collections! We’ve done the research and found the most effective logo items for a wide variety of business types. Explore collections of real estate products, healthcare swag, automotive promotions, and so much more when you shop by industry.
Looking to stock up for a specific event? We have something for every occasion! Explore event-based collections designed for everything from wedding gifts to trade show giveaways. Create brand loyalty within your ranks with team gifts for employees, or find new connections and new customers with gifts made for tailgating events! Whatever your plans, we’ve got the swag that will turn any occasion into an event to remember your brand by.
Have a specific person or audience in mind for your custom gift? We’ve taken the guesswork out of gift giving with our recipient-based collections! Find sentimental gifts for family and friends or show your appreciation for your team with products for employees. Make connections with gifts made for customers or seal the deal with the upper crust with our luxurious line of products for executives and top clients. Whoever you’re shopping for, we’ve got just the collection designed to impress them every time.
We have your back when it comes to low prices. Whether you're looking for cheap custom pens or clearance promotional items, we want to make sure you can maximize your marketing budget at all times.
Flexible Order Sizes: Sometimes you want to test a new product or design before buying a hundred, or you just want something special to bring together a more intimate number of staff. When this happens, you can explore our low to no minimum order collection for custom gifts made for businesses that know a little can go a long way.
Shop Affordable Products: Whether you’re a smaller business with dreams of going bigger, or a big business keeping a close eye on every dollar, these products are made to maximize value while minimizing the impact on your budget. Perfect for large-scale promotions, these affordable promotional products allow you to order large quantities without breaking the bank.
Shop Limited-Time Promotions: We want to make sure everyone has the opportunity to promote with our most popular products, regardless of the size of your budget. To see our latest deals as they appear, check out our promotional items on sale. This collection is regularly updated with the latest deals, so come back often to see if your favourite products are on sale!
Use Our Coupons: In addition to great prices, we’re always adding deals for special savings. See our coupons and promo codes for more ways to save on your favourite promotional products!
We pride ourselves in being small-business friendly, both with our prices and in our product selection. When selecting the right business promotional items, consider the following elements:
Easy to Share – When you want to get your brand into as many hands as possible, pick something that’s small and easy to pass on. Promotional gifts such as logo pens, branded mugs, custom tote bags, or promotional hats make easy gifts to give away at marketing events or sell at your checkout counter.
Easy to See – Promoting your brand means getting your logo seen as much as possible. To that end, aim for products that give lots of logo space that customers can see every time your products are used. Marketing swag with full colour logos also makes it easy for customers to see and recognize your brand at a distance!
Easy to Use – Don't give something your customers won’t use! Ensure your gifts give your brand frequent usability by choosing branded merchandise that is relevant and useful to your customers, like stylus pens or custom shopping totes. For trade shows, lanyards make a great giveaway that customers can use again and again.
Because we've been in business for over 55 years, we're comfortable saying we're promotional product experts. We only recommend custom items that we know will give you a great return on investment and make you look good in front of prospects and customers.
Another reason to trust us for your company promotional items? You can rely on our Perfect Print Promise that your custom design on the promotional products you order will match your exact specifications. We want your vision to come out just as you’d dreamed. That’s why our Customer Care Team is available to assist your order and any questions you have.
We hope you choose us to create your custom products!
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