Not getting the visibility you need for your business to grow? Business trade shows and conventions are an amazing way to grow your reach within your industry! Whether you want to reach out directly to your target audience or are trying to make new connections with vendors and industry leaders, these events are designed to help small companies grow. Read on to learn the benefits of trade shows and conventions, as well as how best to take advantage of them for your business!
Trade shows are an excellent place to make connections with potential customers and clients while also viewing the competition. At a corporate trade show, businesses show off their products and services with impressive stand displays, designed to impress potential buyers and investors. Trade shows will usually focus on a specific industry, so you’ll have a chance to see what other companies just like you are doing to attract more business.
One of the benefits of trade shows is that the attendees are people already interested in doing business within your industry. You can also find sponsors and vendors attending, making it the perfect place to generate sales leads and grow your visibility.
Because trade shows are typically industry-specific, you can find relevant events and trade shows through your local guilds, unions and by doing a web search on trade shows by industry and location. According to EuroDev, over 90% of the world’s leading international exhibitions take place in Europe, perfect for growing your business on a global scale or getting inspiration from global companies. You can also host your own marketing trade show, which will earn your company a premium spot at the event while also earning you revenue from attendance fees and vendor display fees.
Unlike a trade show, a convention is aimed less at selling and more on making connections within your industry. This is where companies connected to a topic or industry will come together to discuss popular topics and issues related to their business. There will be speakers and presentations, but just like a trade show, there will also be vendor stands. You can also get a fair amount of lead generation at a conference, depending on your goals for attending. For example, if you sell office and school supplies, an educational convention would be a great place to set up a display.
One of the major benefits of networking events like these is that you can learn a great deal about developments happening in your industry and within your target audience by attending the educational events happening at a convention. Conventions often attract the more influential figures within an industry, making it a great place to learn and make business connections with other professionals.
Found a trade show or convention, but aren’t sure how to make the best out of the event? Here are some networking event tips to help you get the most out of any event.
A great stand is key to making connections and marketing at trade shows and conventions. Not sure how to get set up? Start with the stand itself! Decorate with a branded table cover, add informative signage and show off your products or services in style. Try attending other trade shows in advance to get ideas for how to best utilise what you have to attract new customers and clients.
Let’s be honest. One of the main benefits of attending networking events is the free swag! Make your stand the most popular attraction of the trade show or convention with high-quality gifts and giveaways. Not only will this attract people to your stand, but it will also ensure that prospective customers and clients go home with something exciting to remember you by. Need to make an impression while on a budget? There are many low-cost promotional products that customers and event attendees will be happy to receive.
Don’t just sit in your seat and wait for the customers to come to you. Make sure you have someone out in the crowd with gifts, pamphlets and other handouts to help direct people your way! This will ensure that no matter where your stand is located, you’ll get plenty of traffic. Actively engaging with customers and clients also helps you stand out from the competition in ways that are attractive to potential investors and high-profile clients.
Remember, you’re not the only one putting your best on display at a trade show! Take the time to explore other stands and displays. This will help you get a feel for your competition and get new ideas for how to promote your own business. You also might be able to make some friends within your own industry that can help you out in the future! Companies like MoneyThumb also recommend researching potential connections ahead of a convention so you know who you plan to talk to, and what you want to say.
Looking for some amazing swag to share with customers and clients? Here are some of our best gift ideas that will make sure you’re remembered for all the right reasons.
Staying hydrated is essential at any event. One way to make sure that everyone stops by your stand is to offer a refreshing drink of water or coffee in a trendy take-home travel tumbler.
A stylish pen is the perfect gift for any event, whether that’s a trade show, convention or even a stand-alone sales display! High-quality options like these are designed to ensure your logo finds its way into your customers’ hands on a regular basis.
Conventions are all about learning, which makes them the perfect place to share a custom branded notebook and pen set. For attendees that didn’t come prepared, gifts like these will ensure they don’t forget anything important during presentations, all while keeping your brand at the forefront of their convention experience.
When customers and clients are out gathering swag, they’ll need somewhere to keep it all! Make your logo the one that stays visible throughout their trade show and convention experience by offering drawstring bags and tote bags with your branding.
Silicone wristbands are a popular swag item for any event, and they’re a great way to ensure your customers remember you! Give visitors to your stand a way to show off their love for your logo with a branded wristband that they can show off throughout the entire event.
Visiting all those stands is hard work. Give your customers a sweet experience and a tasty snack with custom branded treats! Chocolate bars and other treats stimulate your customer’s memory through their taste buds, making you the stand they absolutely can’t forget.
Can coolers are an always-popular gift for any event. They’re collapsible, making them easy for stand visitors to take home and use, and insulated to protect their hands while carrying their drinks from stand to stand. You can also share them with a drink included, easily making your stand the new event favourite!
Many networking event attendees will collect branded lanyards, so make sure you have one to share! Branded lanyards are ideal for carrying ID cards at events, and also make great souvenirs to share with friends when the event is over.
Take full advantage of the benefits of trade shows and conventions offered in your area. The more you attend these events, the more your brand can grow within your industry! Make connections with customers, find new business partnerships and learn more about how the competition works every time you make the effort to attend your industry events.
https://www.eurodev.com/blog/why-european-tradeshows-are-important-for-our-clients-0
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